Design Case Study
Find a freelancer with WorkLink
Company
Own project
Role
Product design
Expertise
UX/UI Design
Year
2024
Project description
WorkLink explores a cleaner freelance marketplace experience where clients and freelancers connect through guided flows, consistent tagging, and approachable visual language.
Timeline
Roughly one month of exploration, system definition, iteration, and usability testing.
Background
Existing platforms often feel overwhelming or inconsistent. WorkLink aimed to reduce friction in search, profile evaluation, and first contact.
Process
Exploration and Design
Mapped dual user journeys for clients and freelancers, identifying the minimum viable paths for search, shortlist, and messaging.
Creating a Simple Design System
Defined typography, color, and component patterns in Figma to keep the interface friendly and scannable.
Iteration
Balanced client-side discovery with freelancer-side profile presentation, refining tag systems and dashboard hierarchy.
Testing
Ran lightweight usability tests on search, login, and messaging flows to validate clarity and task completion.
Solution
The platform prioritizes clarity over feature density.
User Flow
Streamlined paths from search to contact, with progressive disclosure so users aren't overwhelmed on first visit.
Tag System
Skills and services use consistent tags for filtering and profile matching across the platform.
Designed friendly
Iconography and spacing guide attention without feeling corporate or cold — important for trust in peer-to-peer hiring.
Gallery
Results
Increased Efficiency
Test users completed search-to-contact tasks faster with the simplified hierarchy.
Brand Identity
A cohesive visual system emerged that could scale to additional marketplace features.
Personal Knowledge
Deepened understanding of two-sided marketplace UX and the tradeoffs in tag-based discovery.